- Emma Hall 9162
- Alex Major 9190
In order to appeal to the correct target market with our music video, we first have to decide upon who the target audience is for our song. We have found that 'Silver Light' is quite a slow acoustic, though it picks up half-way through, and is easy on the ears, so has a wide appeal. Using this, we brainstormed basic ideas of what kind of person would be attracted to this music:
As the audience for our song is quite wide and varied, finding out what they want from a music video will be more difficult, and we will need to ensure we use a wide range of people in our Target Audience Research to reflect this. However, we can use this basic profile to start with, and define who our audience is further by asking people to listen to our song and say whether they would be interested in it or not. From the information gathered in our next batch of research, we should be able to develop this profile further.
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